Sunday 20 February 2011

Packaging


Great Ideas in Packaging layouts. Been a great inspiration in most of my research. 

In my studies in Marketing I learnt that Packaging is a very important marketing strategy to glamorize your product in order to attract the consumer’s attention. Sometimes packaging is so important that it cost more than the product itself in order to lure the consumers to buy it. Packaging should definitely be included in the 4 major P’s of marketing (product, place, promotion and price).